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Published 7th Feb 2009 Posted by admin |
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Uniqueness of Arab culture in the culture can be both a threat and an opportunity. Cultural aspects of a professional public relations message and choose the most effective communication channel for a specific target group. The smallest linguistic problems can be very dangerous because it can lead to total failure in the communication process.
Another challenge posed by the U.A.E. community public relations professionals is based on the level of ambiguity in the communication process. According to scholars, the communication occurs within a range of high to low context cultures. In addition, emphasize the importance of accurate and direct verbal messages in low-context cultures. United States and northern Europe are the typical low-context cultures, whereas the Arab, African, and Asian countries tend to vary the message depending on the environment, values, people and personal relationships. As such, the public relations professional in the UAE are facing new challenges posed by cultural differences that are rooted in the level of ambiguity. Another issue is the lack of opportunity and training. Public Relations Professionals in UAE are not as skilled as in the rest of the developed world. The reason for this is based on a small role assigned to public relations in the country and also a little history of the practice. Scanning high U.A.E. and governmental control over the main lines of communication are a unique environment for information from the local community. On the one hand, the invention and the relatively high penetration of the Internet changes the very essence of public relations by shifting the focus of communication for a new landscape. However, while the high dependence on traditional media controlled by the government reduces the scope of opportunities that could be made by public relations in the UAE While the advent of printing, radio and television has changed forever the culture of society through the granting of power and opportunities for the poorest sectors of society, the Internet could have a similar impact on society. Interestingly, due to the clash of interests within the UAE community, the result of this relationship and its impact on public relations can be reasonably predicted. As such, public relations professionals face another threat of uncertainty. |
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Published 7th Feb 2009 Posted by admin |
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Is a phrase I hear over and over again for many entrepreneurs, small business owners and inventors: “I would love to hire someone to launch our publicity campaign professional, but we can not, so I’ll have to do it by myself .
In recent months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. I found that due to their lack of information or knowledge on the subject, many companies tend to over-estimate on the budget or the cost of a future public relations / advertising campaign. During my PR consultation with them, I asked: “How much do you think it will cost to implement a solid, effective PR / publicity campaign for your product or business?” Of the 102 people that I have consulted: 11% – Thought a professional PR campaign would cost $ 10,000 per month + 32% – Thought a professional PR campaign would cost $ 5000 – $ 10,000 per month 39% – Thought a professional PR campaign would cost $ 3000 – $ 5000 per month 12% – Thought a professional PR campaign would cost $ 1000 – $ 3000 per month 6% – Thought a professional PR campaign would cost less than $ 1000 per month The truth is that – you can get an advertising / public relations campaign in all price ranges. What you get for your money and effectiveness of the campaign will be the real issue. It is true that the more you get paid more. However, get the most publicity / PR exposure does not mean you have to get most expensive PR agency or specialist. A good rule is to align with a PR business that best reflects the size of your business. Most times their rates in line with your future PR budget. If you own a small company with two employees, he does not need U.S. dollars to hire a top PR agency with dozens of employees. Finding a PR business whose office size and capabilities closely resemble your business. An example of this – there is a large PR agency in the heart of building a luxury only a few miles from my office. Frankly, we are not even competition to each other – in fact we have even referred customers to each other. Why? Usually work with large corporations and implement campaigns about $ 10,000 per month. My company works with small and medium enterprises. Mechanically, the center of the company and my company will do the same when it comes to PR campaigns: Press release of the professional composition, media market research; articulate personalized distribution to the media; months media relations (article placements / interview scheduling and media request fulfillment, clipping / tracking of placements in the media, etc.). Signature with the large firm does not necessarily mean that you will gain work experience related to your campaign. So are you getting what you are paying for? A friend of mine who works at a major PR firm gave me the following breakdown of billing fees in his office: Interns / Junior Executives – bill at $ 75 per hour (Very little or no professional experience) Account Executives – bill at $ 100 – $ 125 / hour (1-3 years of professional experience) Senior Account Executives – bill of $ 125 – $ 200 / hour (Multiple years of professional experience. Agency decisions.) Compare prices of many small PR shops or individual PR specialists. Many have started their own businesses after years of PR experience in the industry and charge $ 50 – $ 100 per hour to professionally launch and maintain your campaign. Many times, you can get a seasoned PR veteran who will work directly with you and your staff for cheaper than the “Intern / Junior” executive rate at the center of a company. However, a word of advice – when choosing a small business or individual to do your PR, make sure they have the same tools that the big agencies: updating of the media / contacts, distribution capacity custom media, professional clipping / tracking services to get copies of each of your media placements (articles, tapes of TV / radio), as well as the intangibles of expert communication and media relations skills and launch prowess. If they are cheaper but do not have all the tools to help you in the best possible way, probably better to spend a little extra money to ensure that your campaign is launched and maintained correctly. The main advantages of hiring a professional (individual PR specialist or PR firm) to launch your campaign are: Campaign correct – made incorrectly or inadequately pitch PR campaigns are the main fall of many efforts. Poorly written press releases on the market-not calculated evil mass email the release of tone has not been media relations and media request fulfillment, and so on. His first impression to the media is a lasting one – make sure this is good. Media Contacts – Most PR agencies have established multiple media contacts over several years which may lead to better and more numerous media for his campaign practices. Put your foot in the door wins. Efficiency and Effectiveness – PR specialists and agencies generate publicity full time, 8-12 hours a day and learn about the entrances and exits, shortcuts and secrets to do the job better and faster. Sure you could hang your own drywall or do your own plumbing, but do have the tools, time and experience to make it profitable? I always tell my clients, “You do what they do well, I do what I do well and we’ll collectively move this business further up the ladder.” One caveat to choose an agency or individual PR professionals to work with – a subscription to a higher-priced campaign does not necessarily mean you will get better results from a cheaper campaign. And the reverse is true. In the last year or so, many “low-cost PR / publicity services” have begun to pop up all over the Internet. Those who promise to write and send a press release to as low as $ 99. They are low in cost – because frankly many are low in quality. Bigger is not necessarily better, and cheaper does not always mean good business. If you have time, tools and talent to launch and maintain your own campaign, you should do. If not – there are a number of public relations / publicity firms, specialists and services available. Research to find the one whose services and fees match your business plan. Once business owners, entrepreneurs, inventors and learn more about their options when it comes to launching a PR campaign – many find they can not afford not to have. |
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Published 7th Feb 2009 Posted by admin |
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Public relations strategies are being developed in the world of social networks and Web 2.0. It is still the dream of the owner of the business to be presented in a key piece of the media where their experience and their businesses are presented. Free publicity and media queries alone can revolutionize your additional position with benefits and favorably compared to the prospects, clients and colleagues. But what happens then? Will sit by the phone and wait for the flood of calls that may or may not happen? Do you blast all your contacts with your news coverage?
Maximization of the media is essential if you want to stretch a little media attention a long way. With the advent of social networking sites, a new way of maximizing your public relations is in progress. Social networking sites are pulling incredible amount of traffic acting as their own media cable expert entrepreneurs. If done correctly, social networking can give new life to the media and its position in the face of new prospects, partners of reference, and the media drive. These public relations tips to help you expand your name recognition (and possibly invite more PR your way!), With social networking. Are simple, easy and very effective strategies. 1. About The Blog 2. Use RSS to share their message with a wider audience 3. Create a podcast or Vlog (Video Blog) to highlight their media exposure. 4. Let your database know How great PR is a wonderful gift, but does not stop there. Give your media exposure new life by sharing about it on social networking sites. Remember, you are not making a sales pitch, but rather a subtle nod to his great public relations. |
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Published 7th Feb 2009 Posted by admin |
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When it comes to public relations, the philosophy behind most of the minutes, including aspects of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to express their views on the World Wide Web. Internet users now have the opportunity to present their views for public consumption on blogs and websites. With the advent of search engines, websurfers can access any point of view of the online discussion (whether positive, negative or indifferent) that are the subject of iPods to real estate. Google has changed profoundly in the Internet advertising too. What distinguishes the search for other online marketing strategies search provides each individual user with specific information based on their initial investigation. Often this information comes from dark corners of the Internet, which forced the voices that may have been unprecedented. This revolution of democratic media brings new challenges for public relations-the art dedicated to communicating a company’s message to its audience. PR no longer refers to the relatively low efficiency of the inlets of television, radio and the press – now, thanks to the Internet, Public Relations, actually has to deal with drink … … the public! So it makes sense that efforts must now include the expansion of the PR world of search and in order to survive in the marketplace, your business needs the PR benefits that come as a result. Search engine optimization should be used by public relations professionals to ensure the standards of the image of his client. A search strategy should incorporate PR as a means of building or maintaining the image of a customer. The survival of conventional PR becomes a question of date technology. When choosing a public relations company to help your company maintain an image, it is no longer a question of who has the longest career, but has the greatest reach. PR if your company does not have a division of search in their own fingertips, do not expect their campaigns to extend beyond the traditional paper and print. In this sense, is a natural extension of ICMediaDirect.com announce its Public Relations division after the success of its research divisions and Search. Conclusion that much of the work carried out by SEO and SEM as intrinsically related to the new search influenced PR, launching a PR division in a family business with over the details of this industry is no surprise. How do they relate? Take an imaginary attack on Sunshine Widgets. An agency could simply unhappy start blogs against it. It could insist on a single unfortunate incident, or say outright lies about Widgets Sol, and his clumsiness business. It would not take much. Maybe Sol Widgets operates television and print ads. Those efforts were undercut by some chap with a blog running a disinformation campaign. Unjust accusations or charges that appear whenever someone searches for “Sunshine Widgets.” No company, large or small, real or imagined, can afford the bad press that appears with all the users search. At this point, the need for a strategy public relations becomes clear. Widgets sun could, through a practice known as Search Engine Optimization (SEO), be proactive in asserting its corporate voice, therefore, re-assert its excellent brand image. The variety of interactive channels to participate in G Widgets allows greater ability to define your desired message. Here are the ways that would benefit from a search-oriented public relations campaign in the face of these attacks random blog: • Blog search engines like Technorati.com Delicious.com and are growing rapidly in popularity and use. This suggests that online users in search of “what is the true story,” are curious, not only in terms of “what people think” but “when it thinks.” For example, there was much more ‘Sopranos’ searches a day before the first season he had six months earlier – and a blog that explores the latest on what bloggers are writing, unlike search engines that may not take the publication of information into account. Therefore, through Search Engine Optimization, anyone looking online for “Sunshine Widgets” would return information is needed not only in terms of content, but to date too. • Sun Widgets could issue press releases to announce the company’s business, strategies for the future and past successes. Press releases are the most widely used means of communication employed by a company and are an integral part in shaping the public perception of your brand. By distributing press releases online, a company has the ability to immediately communicate their message to millions of consumers instantly. • Sun Widgets could participate in a paid search (PPC) campaign to drive users to the pages of Sunshine election. While sales numbers driving becomes secondary to building the brand image, a paid search campaign also fuels more traffic to a company’s website, the company that drives more users to its website helps build his own reputation – and reputation, is to repeat, is very important. These campaigns use different tools to achieve the same goal, improving the private courier service. The benefits brought to the firm vary too. For example, all content published on the web not just “put the word out there,” but to move all the negativity of some of the rogue message. A single, angry blog will not be able to cloud a company if the message from the company maintains an effective public relations campaign. The various messaging formats to isolate the danger. While traditional media remains the cornerstone of any successful public relations campaign, the Internet presents an unprecedented opportunity to reach consumers directly, and on an individual basis. A campaign through the Internet, a company can not only protect your brand against the attack, but to strengthen and broaden its consumer base. Consider the following statistics: a customer is four times more likely to have a negative experience of a company in a positive way. Now consider that a disgruntled consumer has had a negative experience with your company. Now, suppose you write a daily blog to encourage other consumers to boycott their businesses. Finally, you may put your company name into a search engine brings the blog said consumers unhappy as the first search result. Now ask yourself, could you launch a traditional campaign (press, TV, radio) to reverse the damage done to its brand image, or if you stop the problem at its source through an online campaign? The answer is obvious, and any company that does not have Internet at the time of formulating its strategy for PR and subsequent negative consumer reviews on its website, which is practically what is happening anyway. |
