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Published 11th Feb 2009
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Our lives in the modern world can be so hectic and so many demands on our time that some things tend to slip our mind. Our PTA / PTO members are no different. Sometimes you can forget that we have a fundraising event coming. Even when you’re planning a new fundraising event that you would think that we all remember, it is forgotten.

Communication is one of the most important things in a fundraising effort with success. It’s easy to fall short of its goal if little attention to effective communication. A novel fundraising tip to keeping open lines of communication.

Send letters

When planning a new letter from a mere fund-raiser is one of the best forms of communication, especially in an educational context. It is not a novel idea to raise funds to make plans not only to run a new fund-raising, but making plans to communicate to parents about it. You can be the same for you and me, but when my son came home with a letter from the school who wanted to be sure to read it.

At the beginning of the year that you can send a letter to inform the PTO / PTA members to raise funds that it intends to hold throughout the year. Let me give you an example.

Dear Mr. Smith

In order to maintain our PTA / PTO members about the fundraising events are planned this year in our school thought it would be better to give the details in advance.

Many or all computers in room technology must be replaced as soon as possible. To do this effectively we need to raise $ 9000.00 this autumn in order to get this done and installed before January. In September this year we will be selling Interstate Batteries! I know that sounds like a novel fund-raising project, but think. Who knows that you do not use them? If a battery runs out on a TV or a remote gaming, is the kind of thing you go to the store and replace the right and then if you do not have spare parts at home! This is a very successful fundraiser for most groups. A group of 71 students had a sale of $ 73,000 BATTERIES! We do not have to raise that much, but we feel confident that we will exceed our goal if we have your support in this effort.

Hopefully you can see in the example above the total of funds is outlined. A well informed parent is an asset that should not be overlooked.

Shortly before his new fundraising event is scheduled to start you may want to send another letter to remind its members. This will give them time to prepare for the event, instead of having a “deer in the headlights” look on his face when he recalled at the last minute or worse, to see the sales brochure go home with your child .

Effective communication with its members shall ensure that they are willing to help when the time comes. Have a new product fundraising, whether it is a “demand” and “value” product also helps ensure that your new fundraiser profitable.

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