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Published 7th Feb 2009 Posted by admin |
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Is it just me or is there some public relations agencies to forget the basics when it comes to creating an effective public relations campaign of the press? Recently I was having a conversation with a colleague who said that even in our traditional silly season press was becoming more difficult to 1. get good stories from customers and then 2. get the stories published in the press to their target customers of the media. Maybe it just me, but could see? Not much further from our truth, if it tried! Our customers are continuing to give us good stories and we will continue to place them and are experiencing high rates of success with all items released. We? Press to find that some journalists are close to us more often as they find that in some areas, their sources are keeping their heads down because of the adverse effects of the credit crunch. Maybe? S unpopular status and follow the obvious when it comes to creating an effective public relations campaign of the press? Well, I have always been out of step with the times so here we go! 1. Make sure your press list and are addressed according to the campaign of his client had asked him to run for them. 2. Ensure that every journalist what they want, when they are seeking in a format you want and can use. 3. Get to buy from his client in terms of an agreement on the levels of activity, approach and content of the story … then the client to give news and information to back them up. 4. If you need to work with their client to understand what it looks like a good story and it sounds like you and what information? Re likely to need to jump on it quickly. What could be simpler? Maybe what? S is needed is more of a story that focused on the message. A story should excite and move the reader, a message can come from anyone in the same or similar industries lips (and unfortunately we? Not as different as we all like to believe). |
