Increase New Customer Traffic to Your Business

One person tells another who tells another who tells another and so on. You get the idea. Let’s see how to make a reality.

You have a great company and to provide the highest level of customer service. But as the old cliché: “A satisfied customer tells a friend, tells an unhappy customer 10 friends. You do not have to worry about unhappy customer telling 10 friends because he always does a great job and keep their customers happy. But how to increase the number of friends who their customers are happy to send your way?

Plain and simple: this is what you will be rewarded.

The reason that many satisfied customers tell other people not about their service is because most customers expect good customer service for companies that are not offered at the front of your mind. They also have many other things to worry about in day to day.

When you start a customer referral program that will deliver customers a better reason for wanting to tell people about you. Offering discounts or special incentives to customers who refer another person or company for your business is a win-win situation.

You may have medical licensing boards or other committees of ethics of their profession that allows you to restrict certain types of rewards, and rightly so, because of conflicts of interest that may arise. But one can always find something you can do to reward their customers when they refer someone to you.

Here is an example of a program of referral of clients for a direct mail company and how it works:

“When someone, and that person makes a request, you will receive $ 25 credit that can be used for any services of this company.

Each time this happens, you’ll receive $ 25 credit and no-limit, so feel free to go crazy for referring friends to us. If you refer enough people who become customers might end up next to get your FREE “.

When you set up your own referral program that will do two things:

First, make sure the incentives it offers to its clients is proportional to the price of what you sell. If its least expensive is $ 5000, then a discount of $ 25 is probably not going to be enough to get interested in spreading the word.

And secondly, it is necessary to promote it. Make sure your clients know about the new awards program by:

1) With its sales to mention that when someone makes a request.

2) Publication of notices in your business if you have foot traffic customers.

and

3) The sending of ads to your list of addresses of the client on a regular basis.

All these things will help increase the number of customers they receive through word of mouth, while helping to keep your marketing costs. This is a great idea or what?

Offering discounts or special incentives to customers who refer another person or company for your business is a win-win situation.

Rewarding customers reward you. One of the greatest compliments is when someone refers to other people in your company.