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Published 7th Feb 2009 Posted by admin |
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The sales letter has been around as long as the letter. Some of the sales charts murderer of all time were written by Robert Collier in the first half of last century. His most famous letter begins: “Will you do me a favor?” “Will you do me a favor? For twelve years, you know, we have been selling the famous” Keep Dry “coat direct to the customer, at a savings of many dollars from the usual price. This year, I vary the line a little … So I come to you as a customer of the house: You want to try one of these new “all weather” finish for me for a week-WEAR IT sees how it feels, how it looks, how it compares with finished … And then write to me? ” Ya, Collier reader is deeply involved. Has reminded the company of quality (which, of course, the testimony of his own good taste reader, as a current customer) and asked to try a new layer as a personal favor to the manufacturer and to share their opinion of him. The hooks could only have made the sale, but Bob just warmed murderer. “Needless to say, I’ll send you a coat you can be proud to take anywhere … If you fill in the three simple measurements called for on the card attached, I will get one of these new” Any Weather “coats off to you once a pre-paid Parcel Post to be used for a week at my own risk-free! … At the end of the week, if you like as well as the layer you want to keep it, you can pay, not $ 25 or $ 30 that are used to pay for shelters in the stores, even under our direct-to-user “Keepdry” price of $ 16.85-BUT OUR SPECIAL INTRODUCTION PRICE FOR YOU ONLY $ 14.85! Otherwise send back at our expense, and payment for the week of wear, tell me frankly your honest opinion of the layer and its ability to sell. ” This letter sold 20,000 raincoats. After all, people like to help. Collier was far from a large single copy at the time. In 1921, Publisher 5063 collected letters he had made great sales. The editor of the list of the wings down, released 72 of them, and they dissected and analyzed. The result was “72 Letters and What payment. This classic text shows how sales letters turn prospects into your friends. It shows how you can pull the letters from the 20% returns in one case a 61% return. This is the opener from 61% to the letter … “There’s a man in Boston who has a unique way of earning a living.” What would you give a hook like that? What would you give for the return of that? Maybe you’re thinking, well, that was really smart for over 70 years, but is obsolete for a long time. Well, here the last letter murderer Room Reports, a leading direct marketing companies in the world. “Our records indicate that you are one of our best customers, and that’s why I’m writing. Frankly, I need your help. I am asking you to take part in a little marketing trial I’ve created. Our company has much riding on results, so I’m really hoping that you participate … ” |
