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Published 7th Feb 2009
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Recently, my dentist recommended I see an orthodontist for a consultation, not only have I heard of your teeth straightened, but also witnessed the absolutely brilliant, excellent customer service offered by this outstanding local company! If you own a business that offers a service to its customers, some of these tips to excellent customer service can be useful in expanding their customer base.

My dentist gave me two recommendations for orthodontists. The first one was a business card, had the second quarter page flyer with directions to the office and an address where I could learn more about medical services. Which do you think he chose? Hands down, the doctor who made the website a great impression on me. Even without having to pick up the phone, I have all my questions in five minutes.

Dr. Gobeille website not only a friendly, professional design, but useful information geared to the needs of all their patients. Included on the site are all questions that a new patient may have, such as office location, cost, pictures of “before” and “after” treatment, duration of treatment, the photos of the doctor, staff and office, and an “about us” section that includes the credentials of the doctor. It also includes information addressing the concerns of the patient, such as sterilizing equipment, and fun photos that you have created a personal touch. Even offers a section where you can download the new patient information sheets, to save time. I was sold when I read on your website that have a commitment to see patients within 10 minutes of your arrival!

Call for an appointment and found the staff to be friendly and helpful. It offers a free evaluation to see if treatment would benefit me. A week before the event that sent me a packet of information including information sheets on new patents, a letter that talks about the values that run through their businesses, as well as a DVD! The ten-minute DVD was fun to watch and gave me an introduction to the office. It includes testimonials from patients and information about orthodontic treatment, and even showed some clips of the doctor at his ranch with their horses! I was very impressed.

The night before my appointment, I almost fell of my chair when the doctor called me himself! He asked if I had any questions, and hoped that I meet. In my five decades on the planet, a doctor never called me personally to welcome me!

The day of the appointment came, and because the medical staff did a great job of preparing me, I was not nervous or apprehensive. The atmosphere in the office was professional and friendly. They gave me a brief tour of the office before taking photos of my teeth and the beginning of the evaluation. For a brief moment they had to wait, I was shown a film about the new advances in orthodontic treatment. In addition to the usual magazines in the waiting room, offered tea, coffee, bottled water and biscuits.

By the time the doctor came to see me, I felt relaxed. My assessment was completed quickly and unfortunately, my teeth are not candidates for orthodontic treatment. I was really disappointed that would not have the opportunity to enjoy the attention of this fine doctor and his staff!

How can your local service company or take a lesson from the office of Dr. Gobeille excellent customer service? Providing excellent care from the time they asked about their customer service, you get their trust, loyalty and recognition. Best of all, a satisfied customer or client concern, resulting in the expansion of its business without additional costs of marketing on their part.

Six tips to successfully expand its customer base

1. Anticipating the needs of their clients or customers before they arrive. How do you feel when in contact with you? What are your concerns, questions, fears and desires?

2. Map of time before the exact sequence of steps to his client or clients when it is passed by contact with you.

3. Address the needs of his client at all stages of the process through their service from start to finish. This will communicate the attention and build trust and confidence.

4. Use the tools and technology to communicate information, as well as its values. Offering a personal touch, do not be afraid to share the warmth and a real person.

5. Share information freely, take the time to educate their customers about what they will experience and what they can expect to get through his company.

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