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Published 7th Feb 2009 Posted by admin |
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The 10 commandments to avoid a public relations disaster: Ever wonder why so many people have gotten into trouble for what they have said or written to be made public on television, radio, newspapers or the Internet? The author has recently discovered an ancient scroll with ten holy commandments that can ensure that the reader of public relations to avoid these pitfalls. 1. You have to think – and think clearly and carefully – before you speak or writeth. 2. You have to write or say nothing (ie, anything), you would not want to be proud to see quoted in the newspaper, television, radio or Internet. 3. You never say or write anything that is “off the record” because you know that in today’s world, nothing is off the record. 4. You have to avoid the jokes and trying to be “funny” or “beautiful”, because you know that humor is a hostile and sarcastic. You must leavest humor professional comedy writers and comedians. 5. In any writest and you say, you have to ask, “How can someone who hates me interpret this?” 6. You must keep things positive and avoid negatives. 7. You do not insult any individual or group. 8. You must avoid the temptation to say something controversial, or to offer a “bracelet of” opinion on anything controversial. 9. You only offer opinions within their own areas of knowledge, competence and experience. 10. If in doubt about what to say or write, you need to consult. He is not sure that the former public relations firm wrote in the previous ten commandments. However, its relevance to today’s world is unquestionable. |
