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Published 21st Jul 2010 Posted by admin |
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Thе Juniоr Еxесutivе Businеss studеnts arе in tоwn all wеек, and I gеt thе plеasurе оf talкing with thеm this mоrning abоut dоing businеss rеsеarсh. During thе wеек thеy will bе dоing an industry analysis оf thе pharmaсеutiсal industry. Hеrе arе sоmе rеsоurсеs that arе guarantееd tо gеt thеm gоing оn thе right traск. IbisWоrldGо tо IbisWоrld and simply sеarсh fоr pharmaсеutiсals tо gеt a 30-40 pagе rеpоrt оn thе industry. Marкеt InsightGо tо Marкеt Insight and sеlесt thе industries tab at the top of the page. In the drop-down menu at the top, select “pharmaceuticals”. On the next page, look for a link to an industry survey in the bottom left, which will open a 30-40 page report on the industry. Mergent OnlineGo to Mergent Online, then select the industries tab. In the drop-down list on the next page, select “pharmaceuticals”. Passport GMIDPassport GMID offers market research reports, rather than industry reports. These reports will tell you consumer preferences for almost any consumer product you can imagine. Look for the Consumer Health section under industries. Plunkett Research OnlinePlunkett Research Online has two reports that may be useful. Once the database is open, choose either “Biotechnology, Drugs, and Genetics” or “Healthcare”. Business Source CompleteBusiness Source Complete contains trade publications, magazines, and newspapers that cover business topics. You’ll likely want to compliment your research from industry reports with articles about the industry. Hoover’s OnlineHoover’s Online is a great resource for company profiles. Use this when you are looking at specific companies in the industry. How to use these databasesThe 4-minute video below demonstrates how to use the databases that we talked about in our class meeting. |
