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Published 11th Feb 2009
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It is proposed that the initiation process of entrepreneurship is based on individual intuition, society and culture. It is much more comprehensive than simply an economic function and represents a composite of material and immaterial, pragmatism and idealism. The essence is the application of creative processes and the acceptance of a risk to achieve a change in economic and social nature. Ideally, but not necessarily, the results would have positive consequences. The key to start the process of entrepreneurship lies within the individual members of society and the extent to which entrepreneurship exists or can be initiated.

Culture is important in any discussion of entrepreneurship, as it determines the attitudes of individuals towards the opening of entrepreneurship. Every era produces its own models of entrepreneurship according to their specific needs of the host society, but has been consistently described using terms such as innovation, global, risk-taking and coordination of the forms of behavior. Certain cultural institutions may facilitate or hinder the entry into entrepreneurship. Therefore, it is proposed that the culture of societies and the characteristics of people living in these societies are affected by certain innate personality traits, will influence the extent to which begins entrepreneurship.

There seems to be a significant relationship between entrepreneurship and cultural specificity, combined with an intuitive response of different members of society, although partly innate and partly cultural conditioning. Certainly, the cultural context in which people are socially embedded development and plays a role in influencing and shaping business, and the extent to which see corporate behavior to be desirable. Cultural dimensions that are important to the extent that corporate behavior is based on a society have been identified as opposed to communal front conformist divergent and equality versus elitist.

Furthermore, the role of the family, immediate and extended, is recognized as the potential to make a positive contribution to corporate behavior through the provision of inter-generational models. Finally, the profile of an entrepreneur who comes through the study is one that is intelligent and analytical, is an effective risk manager and network possesses a strong set of moral, social and business ethics, shows an operator’s basic instinct and devoted life-long learning in its many forms.

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